Building a Unified Passenger View Across Booking, Service and Marketing
Why fragmented passenger data undermines airline customer experience, and what a genuinely unified profile requires in practice.
Resources
Insight on aviation digital experience
Guides and articles on aviation CRM, airline content management, booking intelligence and modular digital transformation — written for both technical and commercial airline teams.
Insights
Latest articles
CRM Requirements for Regional and Charter Airlines
How CRM needs differ for regional and charter operators compared to major network carriers, and what to prioritise first.
Connecting PNR History to Customer Service for Faster Resolution
How linking booking and PNR context to support cases reduces handling time and repeated passenger questions.
The Case for Modular Aviation Software
Why phased, modular adoption often outperforms a single large platform rollout — and where it can go wrong.
What a Headless CMS Means for Airline Websites
A practical look at headless content management and why it matters for multilingual, multi-channel airline publishing.
Improving Airline Customer Communication Without Losing Consent Compliance
Balancing relevant, timely communication with consent management and passenger preference across channels.
Onboard Retail and Inventory Visibility: Closing the Reconciliation Gap
Why disconnected warehouse and in-flight sales systems create reconciliation overhead, and how shared inventory data helps.
Integrating Legacy Aviation Systems With Modern Digital Platforms
A practical framework for connecting older reservation and operational systems to a modern, API-first digital layer.
General FAQs
Questions about AERODX
Who is AERODX for?
AERODX is built for airlines, regional airlines, charter operators, airport service companies and other aviation-related organisations that need connected customer, content, service and commerce technology.
Is AERODX a CRM, a CMS, or something else?
AERODX is a modular digital ecosystem that includes CRM and CMS capabilities alongside mobile, customer service, marketing, booking intelligence, warehouse and in-flight commerce modules — connected through a shared platform core.
Who develops and supports AERODX?
AERODX is developed and supported by THINKCRM LTD, a technology company applying its customer-experience platform expertise specifically to aviation.
How do we get started?
Request a demonstration, and our team will discuss your current systems and priorities to recommend a realistic starting scope.