Platform / Marketing Tools
Campaigns built on real customer data, not a separate list
Segment audiences directly from CRM data, and reach passengers through consent-aware email, SMS and push campaigns — with reporting that ties back to actual customer profiles.
Marketing that starts from the customer record
Many airline marketing efforts run from a separate platform, disconnected from the CRM and booking data that would make targeting genuinely relevant. AERODX Marketing Tools build campaigns directly on top of CRM segmentation and consent data, so audiences reflect real customer behaviour rather than a static export.
Marketing capabilities in AERODX are modular and configurable: the tools available in your deployment depend on which channels and integrations your airline selects, rather than every feature being enabled by default.
Capabilities
What marketing teams can do
Customer segmentation
Build audiences from CRM data — route history, value, preferences and behaviour — without manual list exports.
Email & SMS campaigns
Plan and send email and SMS campaigns to segmented audiences, where these channels are enabled.
Push & web notifications
Reach app and web users with push and on-site notifications, where the relevant modules are connected.
Consent-aware communication
Campaigns respect consent and communication preferences recorded in the CRM at every send.
Promotions & personalisation
Personalise offers and promotional content based on segment, route or customer history.
Reporting
Campaign performance reporting tied back to real customer profiles and outcomes, not isolated metrics.
Integration & Automation
Works alongside the marketing stack you already use
AERODX can integrate with external email and SMS delivery platforms where your airline has existing relationships, or use native sending capabilities where preferred. Marketing automation — such as triggered messages based on booking or service events — is available as part of a scoped implementation.
- Integration with external email and marketing platforms
- Native campaign tools for teams without an existing stack
- Automation triggers based on CRM and booking events
- Reporting shared with commercial and management teams